Roy Norris: Ready for FCE Coursebook with Key

Ready for FCE Coursebook with Key


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"Before You Read" section for each primary source and critical reading is prefaced with a brief contextual overview followed by questions that encourage critical thinking Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in Ready for FCE Coursebook with Key download ebook pdf 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.


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Author: Roy Norris
Number of Pages: 275 pages
Published Date: 01 Jan 2008
Publisher: Macmillan Education
Publication Country: Oxford, United Kingdom
Language: English
ISBN: 9780230027602
Download Link: Click Here
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